Advertising, through Literary Symmetry

Put your brand where people actually are.

Times Square, streaming TV, streaming audio and digital placements, booked through Literary Symmetry. No agency retainer, no platform minimums, no contracts.

See what it costs Campaigns from $500

Times Square · Friday, September 4

$250 for a spot on the board Open. This date runs once enough places are taken.
Secure your spot How it works

Times Square · 1500 Broadway

A place on the board, from $250

One set day a month, a handful of businesses share the board — your ad plays five times, 15 seconds each, and you get a photo and a video of it running. Each date goes ahead once enough spots are taken.

Friday, September 4

Open. This date runs once enough places are taken.

$250 a spot

Booking closes Sep 1

Secure your spot

Friday, October 2

Open. This date runs once enough places are taken.

$250 a spot

Booking closes Sep 29

Secure your spot

Friday, November 6

Open. This date runs once enough places are taken.

$250 a spot

Booking closes Nov 3

Secure your spot

Everything about how it works →

What you can run

Pick one to start, or combine a few. We handle the planning, the buying and the reporting.

Times Square

Your ad on the board at 1500 Broadway, in the middle of the busiest pedestrian corner in America.

from $250 per flight

Digital Out of Home

Screens on the street and indoors: roadside boards, transit, retail, gyms, bars, waiting rooms and more. Sixty formats to pick from, or tell us the audience and we will pick.

from $500 per flight

Connected TV and Online Video

Full-screen video on streaming TV and premium online video. Unskippable, measurable.

from $1,000 per flight

Streaming Audio

Spots inside music and podcast streams, targeted by who is listening rather than what station.

from $750 per flight

Digital Display

Banner and native placements across the open web, retargeted to the people who matter.

from $500 per flight

Where to start

Every package includes planning, trafficking and a report at the end. Prices are what you pay.

Starter

$500

One channel, one market, a thirty day flight. The right way to find out if this works for you.

Choose this

Growth

$1,500

Two channels working together for thirty days, with creative resizing handled for you.

Choose this

Signature

$3,500

Three channels, audience targeting, and a live reporting portal you can share with your team.

Choose this

Custom

Custom quote

Bigger budget, longer flight, or a market that needs a real plan. Tell us what you are trying to do.

Choose this

How this works

You pick the shape of the program and lock the rate. A rep then calls to go through targeting, the exact channels, timing and anything else you need, and builds the final plan with you. It launches on your signal, and you get a report showing where every dollar ran.

Lock in your program and your rate

Choose what you want and secure today's rate. A rep gets in touch to confirm targeting, channels and dates before anything runs — nothing goes live until you say so.

You are locking in a program and a rate, not launching one. A rep gets in touch to go through targeting, the exact channels, timing, creative and anything else you need, and builds the final plan with you. Nothing runs until you give the word.

    What would you like to run

    Pick a package or build it from channels. You will see what you get back before you pay.

    Packages

    Starter
    $500

    One channel, one market, a thirty day flight. The right way to find out if this works for you.

    Growth
    $1,500

    Two channels working together for thirty days, with creative resizing handled for you.

    Signature
    $3,500

    Three channels, audience targeting, and a live reporting portal you can share with your team.

    Custom
    Custom quote

    Bigger budget, longer flight, or a market that needs a real plan. Tell us what you are trying to do.

    Times Square, a shared day

    A handful of businesses share one day on the board — your ad plays five times, 15 seconds each, and you get a photo and a video of it. Each date runs once enough spots are taken — and they do — every date so far has gone ahead. If one ever did not, your spot moves to the next date or becomes credit.

    Times Square

    Everything else here runs to an audience. This one runs to an address, so it is priced by how long you want it rather than by spend.

    Full day
    $2,500 for the day

    Every hour the board is running, all day, rather than a handful of plays.

    100 plays and around 380,000 impressions
    Premium Placement
    $5,000 per day

    Seven days. What a brand books when the point is to be seen more than once.

    100 plays and around 2,600,000 impressions

    Or pick channels

    Digital Out of Home
    $500

    Screens on the street and indoors: roadside boards, transit, retail, gyms, bars, waiting rooms and more. Sixty formats to pick from, or tell us the audience and we will pick.

    flights
    Connected TV and Online Video
    $1,000

    Full-screen video on streaming TV and premium online video. Unskippable, measurable.

    flights
    Streaming Audio
    $750

    Spots inside music and podcast streams, targeted by who is listening rather than what station.

    flights
    Digital Display
    $500

    Banner and native placements across the open web, retargeted to the people who matter.

    flights

    Anything else you need

    Creative built for you
    $450

    You have a logo and an idea. We build the ad to the exact spec of every placement you booked.

    Print-ready files for each placement, plus the source
    3 to 5 days
    Creative resized to spec
    $150

    You have artwork. We adapt it to every size and length your placements need.

    Every required size and cut, checked against spec
    2 days
    Photo and video of your run
    $350

    Someone on the ground captures your ad running, edited for social.

    Stills and a short vertical cut
    Day of the run
    Reporting pack
    $250

    A written read on what ran and what it did, rather than a raw dashboard export.

    A short report you can forward
    After the flight

    Questions people ask

    If something here is not answered, ask. A question answered before you book is cheaper for everyone than one answered afterwards.

    Times Square — which board, exactly?

    The placements on offer here are 1500 Broadway and 43rd Street and 7th Avenue. You are buying plays on a specific board rather than a vague share of the area, and the listing for each one tells you how many plays you get and roughly how many people pass it. Your spot is fifteen seconds of full motion video or a still, and it runs in rotation through the day rather than once.

    Will I get a photo of my ad on the board?

    Yes. Most people buy Times Square for the picture afterwards as much as for the impressions, so a photo and a short video of your spot running is part of what comes back to you. That is the thing that gets posted, sent to a client, or hung on a wall.

    Digital out of home — where are these screens?

    Real screens in places people already are, not roadside billboards only. The main groups are Roadside (Roadside billboards, Digital roadside boards, Highway spectaculars), Street (Bus shelters, Street kiosks, Newsstands), Transit (Bus sides and kings, Bus interiors, Subway platforms), Fitness (Gyms and studios, Locker rooms, Golf courses), Food and drink (Bars and pubs, Restaurants, Coffee shops) and Retail (Grocery in-store, Shopping cart screens, Convenience stores), and there are dozens more. You tell us the towns or postcodes you want and the kind of venue that fits, and we build the list from what is actually available there. You get the venue list back before it runs, and the report afterwards names where it ran.

    Can I choose the exact venues?

    You choose the area and the type of place. Naming an individual screen is possible for some inventory and not for others, so tell us what you have in mind and we will say plainly whether it can be done rather than quietly booking something near it.

    Connected TV — what am I actually appearing in?

    Your video runs as a normal ad break inside streaming TV: the free ad-supported channels and the ad tiers of the big services, on a real television rather than a phone. It is full screen and cannot be skipped, which is why it holds attention better than most things. You are buying the audience rather than a specific show, so we target who is watching and where they are, and the report tells you which apps it appeared in.

    Streaming audio — is this radio?

    No. It runs inside music streaming and podcasts, between tracks or in the break, to people listening on headphones or in the car. Targeting is by area, age and listening habit rather than by station. Most people are listening alone, which is why a spoken message lands differently here than it does on the radio in a shop.

    Digital display — which websites?

    Banner and in-article placements across ordinary news, sport, weather and interest sites. You are buying an audience across the open web rather than one publication, so we target who sees it and where they are. If there are sites you do not want to appear next to, say so and we will block them before it starts.

    How much do I need to spend to do anything useful?

    Campaigns start at $250. Below a certain point a budget spreads so thin that nobody sees it twice, which is worse than not running, so if what you have in mind will not work we will tell you before you pay rather than after.

    What do I actually get back?

    A report showing what ran, where, when and how many times, with the real delivered numbers rather than what was ordered. For anything physical you also get proof it was up.

    I do not have an ad made. Is that a problem?

    No. Most people do not. We can build the creative for you, or resize something you already have to every format it needs to run in. It is an add-on when you book, and you approve it before anything goes live.

    How long until it is running?

    Usually a few working days once the artwork is approved. Anything physical or date-specific depends on the space being free, which is why the dates you can book are the ones actually shown rather than a form that takes any date and disappoints you later.

    Can I cancel or change it?

    Before it starts, yes. Once media is bought it is committed, in the same way a printed page is, so we will always tell you the last moment you can change something. Nothing renews on its own and nothing recurs unless you asked for it.

    Is this a subscription?

    No. You book a campaign, it runs, you get the report. There is no retainer, no monthly fee and no contract to sign to get started.

    Anything else, ask Literary Symmetry at kristin.n.spencer@gmail.com . A question answered before you book is cheaper for everyone than one answered afterwards.